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	<title>Comments on: Why doesn&#8217;t marketing work?</title>
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	<description>Outcome based Marketing</description>
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		<title>By: Imelda</title>
		<link>http://amc3m.com/why-doesnt-marketing-work/comment-page-1#comment-41</link>
		<dc:creator>Imelda</dc:creator>
		<pubDate>Thu, 10 Dec 2009 17:36:37 +0000</pubDate>
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		<description>Great post and a subject very close to my heart! Everyone is a marketer, or a web designer, or a social media expert... Unlike other professions, marketing is too often seen as a &quot;soft&quot; skill that anyone can do; it is unfortunate, but true. Businesses that are unable to put real marketing, and customers, at the forefront may survive (if lucky), but will always struggle to excel beyond mediocrity.</description>
		<content:encoded><![CDATA[<p>Great post and a subject very close to my heart! Everyone is a marketer, or a web designer, or a social media expert&#8230; Unlike other professions, marketing is too often seen as a &#8220;soft&#8221; skill that anyone can do; it is unfortunate, but true. Businesses that are unable to put real marketing, and customers, at the forefront may survive (if lucky), but will always struggle to excel beyond mediocrity.</p>
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