thefunnel

In B-2-B marketing and lead generation due to the length and complexity of the marketing / sales funnel marketers and because of lack of closed loop systems, often have to accept that sometimes the only things that can be measured are impressions or clicks, instead of the true marketing ROI. Even at this level marketers should try to closely examine not only the quality of clicks generated, but also the cost as it turns out that the face value of the cost might be deceptive.   The True Cost of a Click  The True Cost of a Click