thefunnel

I’m currently evaluating various (inexpensive) tools for enabling an easy way for users to to give website feedback / feedback through the web site.  The ideal is a tab based approach available on each page. Hard to find something that’s just right. Not too heavy, not too light and moderately customizable. So far I’ve looked at getsatisfaction, uservoice and suggestionbox. Getsatisfaction didn’t really fit because it was “too community” oriented and I think our customers would have had a hard time figuring out how to leave anonymous feedback or felt frustrated having to log in twice (separate logins for the site and the satisfaction tool, in the case they didn’t use their face book account the register). Uservoice in play -looks promising.

I found this quite amazing. 760 different twitter tools and considering that this information is almost a year old there’s probably a lot more out there today.  http://thesocialmediaguide.com.au/2009/05/30/the-ultimate-list-of-twitter-tools/

I was reading a fresh report on the state of search engine marketing and  it had some interesting stats about social media.  The first one was that the majority (>60%) of companies have decided to (or are currently) tackle social media with in-house resources. Using a social media specialist, a pr agency, a digital marketing agency etc. were all in the 3 – 7% range. This is quite natural when you think about it, because although there can be policies and guidelines around social media, the actual execution need to be spontaneous, immediate and less scripted, so it all lends itself towards people from within the organization. This, I think could create an interesting dynamic, because unless companies are willing to invest in resources, social media initiatives might starve and be slow to take off. It also creates a challenge for agencies. After all they are supposed to be experts, but with less opportunities their portfolio could look a bit thin. More to follow.