http://amc3m.com Outcome based Marketing Sat, 29 Oct 2011 01:26:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://amc3m.com/b2b-marketing-today-and-yesterday http://amc3m.com/b2b-marketing-today-and-yesterday#comments Tue, 29 Jun 2010 21:48:41 +0000 Tomas Berghall http://amc3m.com/?p=427 I thought the following table by Holger Schulze  provides a good high level summary representation of how B2B marketing has changed and what skill set marketers need today. In speaking with several different companies and looking at their marketing operations it’s also a good reference and comparison point to evaluate the level of marketing maturity.

]]> http://amc3m.com/b2b-marketing-today-and-yesterday/feed 0 http://amc3m.com/marketing-functions http://amc3m.com/marketing-functions#comments Mon, 26 Oct 2009 18:48:47 +0000 Tomas Berghall http://amc3m.com/?p=118 Many years ago I gave a presentation named “What is Marketing?”. As part of this I created the following simple slide, to explain the differences between inbound, outbound, strategic ……..marketing. Might not be 100% accurate but not far off either.    Marketing Functions

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