thefunnel

I thought the following table by Holger Schulze  provides a good high level summary representation of how B2B marketing has changed and what skill set marketers need today. In speaking with several different companies and looking at their marketing operations it’s also a good reference and comparison point to evaluate the level of marketing maturity.

Many years ago I gave a presentation named “What is Marketing?”. As part of this I created the following simple slide, to explain the differences between inbound, outbound, strategic ……..marketing. Might not be 100% accurate but not far off either.    Marketing Functions