thefunnel

Insightful video clip from Steve Jobs about marketing and branding. Create your story based on your core values, being clear what you’re about and what you stand for. Communicate clearly, with simplicity and consistency. Easy.

www.youtube.com/watch?v=vmG9jzCHtSQ

It’s interesting how little things really change in marketing. New things comes and goes, but the fundamentals stays. Here’s some guidelines that are still highly relevant today, that I provided my team, a long time ago, when I was managing a European marketing communications team.

• Improve your communication with sales
• Know your stuff even in your sleep
• Manage the lead flow through a future looking lead map
• Be creative, do lots of testing, test new ways to communicate with your audience
• Train yourself, learn new capabilities, benchmark yourself
• Produce detailed,meaningful and relevant metrics
• Achieve your  lead forecast and budget plan, be in control