http://amc3m.com/social-media-resources Outcome based Marketing Mon, 07 Jun 2010 23:16:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://amc3m.com/social-media-resources/comment-page-1#comment-66 Imelda Wed, 07 Apr 2010 23:59:21 +0000 http://amc3m.com/?p=400#comment-66 Great thoughts around in-house vs agency handling of social media. I agree that execution lends itself towards people within an organization. At the same time though, in-house marketers also need to be a lot quicker off the mark when it comes to social media, and not be scared to be spontaneous and immediate. We have a saying in Britain that today's news is tomorrow's chip paper. News ages even faster in social channels, like Twitter for example, and should be shared and talked about literally as it happens. Similarly, if any negative news hits the social airwaves, in-house marketers need to be ready to respond really quickly. Looking forward to hearing more! Great thoughts around in-house vs agency handling of social media. I agree that execution lends itself towards people within an organization. At the same time though, in-house marketers also need to be a lot quicker off the mark when it comes to social media, and not be scared to be spontaneous and immediate. We have a saying in Britain that today’s news is tomorrow’s chip paper. News ages even faster in social channels, like Twitter for example, and should be shared and talked about literally as it happens. Similarly, if any negative news hits the social airwaves, in-house marketers need to be ready to respond really quickly. Looking forward to hearing more!

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