thefunnel

Time to move on. The next wave is approaching, or maybe it’s already here. Start embracing semantic web and web 3.0 – “the intelligent web”. With 3.0, the information overflow will be history, information control is the future, and now we can all experience the web as a cloud that provides actionable insight, a web and search which is contextual and can predict what we want, where we want it, and deliver and tailor information based on our preferences. In addition it’s open and platform agnostic, provides a level of interoperability that is unheard of, and works on any device, anywhere (always connected – wireless anywhere). No more large systems, instead it’s all about small pieces of a large puzzle, which all work together, it’s all viral, and it’s (mostly) free. We’re already seen bits and pieces, such as semantic search, cloud computing and open API’s, but that’s nothing yet, compared to the unlimited mashup of dynamic information, all portable and tailored to your preferences.

I found this quite amazing. 760 different twitter tools and considering that this information is almost a year old there’s probably a lot more out there today.  http://thesocialmediaguide.com.au/2009/05/30/the-ultimate-list-of-twitter-tools/

I was reading a fresh report on the state of search engine marketing and  it had some interesting stats about social media.  The first one was that the majority (>60%) of companies have decided to (or are currently) tackle social media with in-house resources. Using a social media specialist, a pr agency, a digital marketing agency etc. were all in the 3 – 7% range. This is quite natural when you think about it, because although there can be policies and guidelines around social media, the actual execution need to be spontaneous, immediate and less scripted, so it all lends itself towards people from within the organization. This, I think could create an interesting dynamic, because unless companies are willing to invest in resources, social media initiatives might starve and be slow to take off. It also creates a challenge for agencies. After all they are supposed to be experts, but with less opportunities their portfolio could look a bit thin. More to follow.