Comments for thefunnel

Comment on Marketing opportunities? by Imelda

Imelda — Mon, 07 Jun 2010 23:16:21 +0000

Great list. Augmented reality also seems to be emerging fast, and we’re starting to see more clever marketing applications of this recently – EG: The billboard in Amsterdam http://bit.ly/8ZJKlF example. Starts to open up some pretty interesting possibilities.

Comment on Social Media Resources by Imelda

Imelda — Wed, 07 Apr 2010 23:59:21 +0000

Great thoughts around in-house vs agency handling of social media. I agree that execution lends itself towards people within an organization. At the same time though, in-house marketers also need to be a lot quicker off the mark when it comes to social media, and not be scared to be spontaneous and immediate. We have a saying in Britain that today’s news is tomorrow’s chip paper. News ages even faster in social channels, like Twitter for example, and should be shared and talked about literally as it happens. Similarly, if any negative news hits the social airwaves, in-house marketers need to be ready to respond really quickly. Looking forward to hearing more!

Comment on Why doesn’t marketing work? by Imelda

Imelda — Thu, 10 Dec 2009 17:36:37 +0000

Great post and a subject very close to my heart! Everyone is a marketer, or a web designer, or a social media expert… Unlike other professions, marketing is too often seen as a “soft” skill that anyone can do; it is unfortunate, but true. Businesses that are unable to put real marketing, and customers, at the forefront may survive (if lucky), but will always struggle to excel beyond mediocrity.