thefunnel » Web site design

Web Satisfaction

Tomas Berghall — Wed, 03 Mar 2010 20:15:02 +0000

Same post as yesterday, just testing out the twitter feed feature. I apologize. Anyway, here’s the link to the white paper / case study Web Case Study

Web Satisfaction Case study

Tomas Berghall — Wed, 03 Mar 2010 00:23:41 +0000

The official version of a web satisfaction case study, based on a project that I worked on a while ago, has now been published. It’s interesting how hours and hours of work can be compressed into a couple of pages. The customer satisfaction results, are very encouraging, but web site improvement is not a one time event, and there need to be a relentless effort in continuous tweaking, and improvement, based on the Voice of the Customer. For B-2-B technology web sites this can be particularly challenging. Enjoy Web_CaseStudy .

Redesigning a web site

Tomas Berghall — Wed, 16 Dec 2009 17:51:06 +0000

Finally got around completing this case study. Too long to publish as a post, so I have to refer you to my article library, Web redesign case study but in a nutshell the big findings are:

Always use the voice of the customer to guide you

Strategy and plans are fine, but the success of a project is all in the execution

The very smallest details matters, sometimes most

It will take more time than you think for visitors to feel comfortable with a new site

Learning never ends, no matter what you think you know