thefunnel

Content is King in B-2-B web marketing. We all heard that before, but do you really know which of your content performs the best? Which are your top performing 10 content pieces? How do you measure performance / content? Is it by number of customer engagements, number of leads it generates or by the conversion of leads to sales opportunities? What are the trends? Are they declining or increasing? And how does web content conversion stack up against other elements in the promotional mix, both on-line and off-line . If you can’t answer these questions then is content really King?