I found this quite amazing. 760 different twitter tools and considering that this information is almost a year old there’s probably a lot more out there today. http://thesocialmediaguide.com.au/2009/05/30/the-ultimate-list-of-twitter-tools/
I was reading a fresh report on the state of search engine marketing and it had some interesting stats about social media. The first one was that the majority (>60%) of companies have decided to (or are currently) tackle social media with in-house resources. Using a social media specialist, a pr agency, a digital marketing agency etc. were all in the 3 – 7% range. This is quite natural when you think about it, because although there can be policies and guidelines around social media, the actual execution need to be spontaneous, immediate and less scripted, so it all lends itself towards people from within the organization. This, I think could create an interesting dynamic, because unless companies are willing to invest in resources, social media initiatives might starve and be slow to take off. It also creates a challenge for agencies. After all they are supposed to be experts, but with less opportunities their portfolio could look a bit thin. More to follow.
Same post as yesterday, just testing out the twitter feed feature. I apologize. Anyway, here’s the link to the white paper / case study Web Case Study