thefunnel

It’s interesting how little things really change in marketing. New things comes and goes, but the fundamentals stays. Here’s some guidelines that are still highly relevant today, that I provided my team, a long time ago, when I was managing a European marketing communications team.

• Improve your communication with sales
• Know your stuff even in your sleep
• Manage the lead flow through a future looking lead map
• Be creative, do lots of testing, test new ways to communicate with your audience
• Train yourself, learn new capabilities, benchmark yourself
• Produce detailed,meaningful and relevant metrics
• Achieve your  lead forecast and budget plan, be in control