thefunnel

As an “outcome based”  marketeer it can sometimes be hard to let go of the metrics, but quite often this is exactly what is required to be successful. Activity based marketing versus outcome based. We all like to only do the things that are measurable, but what if the organization doesn’t really care about the metrics or strategies? Impact versus content. Someone once said that you’re only as good as your last power point presentation. Well, it depends. Sometimes you need to step in /up and  do the “right” things, even if they are not “perfect marketing things” or measurable, and make sure the fundamentals are covered. Things like does the sales people have the tools they need to be successful, never mind that you show up on google search or not.