A collection of my articles on various marketing topics

Web Site Redesign
Case study.
Web_CaseStudy

Web Site Redesign under the hood
In depth case study. Looks into a successful redesign of a global web site based on the voice of the customer.
Web redesign case study

Web / Internet Governance
Discusses organizational challenges for business related to the Web and Internet.
Internet Web Governance

The True Cost of a Click
Case study. Discusses the cost of a click, and the return on the marketing investment, not only from a traditional CPC perspective, but also taking into account the cost of the display ad itself, the landing page and the content creation.
The True Cost of a Click

SEO PR
Benefits and considerations in optimizing press releases for organic search.
The benefits of SEO tuned press release distribution v2

Optimizing Your Paid Search Budget
Discusses how to get the most out of your paid search investment.
Optimize your search budget