About me

February 23rd, 2010

I’m a OutcomeBased Marketer, with a broad international experience and expertise in not only in all aspects of marketing, but also in sales and business development, and I help companies to

  • Build their marketing plans and processes
  • Gain customer insight
  • Manage their outbound marketing
  • Generate leads
  • Enable their sales channels.  

My specific strengths are on-line marketing, marketing analytics, brand management, positioning, messaging, advertising, voice of the customer research, and sales enablement, in addition to leading both small and large marketing teams.

In a recent project, I dramatically increased customer satisfaction through a complete overhaul of the company’s global web sites based on voice of the customer data. I also re-engineered the global web marketing strategy, including web 2.0 to deliver a year on year increasing number of sales leads. In addition, I institutionalized search engine marketing, improving rankings, increasing product visibility, and maximizing marketing efficiency, by implementing a world class global program with a methodology for measuring ROI, and optimizing available marketing funds. I also established global benchmarks for tracking preference, customer loyalty and brand attributes.

I brand myself as a metrics driven strategist, implementer and results producer, with outstanding leadership skills, and I have a reputation to drive effective team behavior, and to quickly build credibility with peers, executives, customers, and sales.

In my career in the high tech electronics industry I have held various marketing management positions in Europe and USA and managed teams / strategies in all regions, including China and Japan. My full profile can be found at www.linkedin.com/in/mrtab.

Tomas Berghall

 

PROFESSIONAL PROFILE                                                                                                                        

Global Marketing Thought Leader. Progressive career path in leading successful marketing projects for international organizations. Accumulated proven expertise in online and offline marketing strategies.

Results-Focused Relationship Manager. Proactively establishes key relationships and conducts comprehensive customer research to create innovative, fact based and targeted product launches and marketing campaigns. 

Business Performance Challenger. Critical thinker with an emphasis on process streamlining and performance improvement. Strong record of achieving and exceeding targeted results.

 

CORE COMPETIENCIES

Strategic Marketing • Positioning & Messaging • Web/Digital Marketing• Web 2.0 • Web Analytics • Marketing ROI • Search Engine Marketing • Public Relations •  Advertising • Brand Management • Cross-Functional Team Leadership • Sales Enablement • Process Improvement • Voice of the Customer Research & Analysis • Direct Marketing •  Content Strategy and Creation • Project Management • Verbal & Written Communications

                                         

 

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