About me
I’m marketing professional and I help companies maximize the marketing contribution to achieve their business objectives, by building brand equity, generating leads, enabling sales, providing customer insight, improving processes and establishing high performing marketing teams while optimizing marketing ROI. My experience and expertise covers all aspects of marketing, but my passion is e-marketing. In addition, I also have a background in business development and technology combined with a broad global experience.
In one of my projects, I dramatically increased customer web satisfaction and conversion through a complete overhaul of a global web site based on voice of the customer, by re-engineering the web marketing strategy, including the social media. In addition, I improving rankings, increased product visibility, and maximized marketing efficiency, by implementing a world class search engine marketing program with a methodology for measuring ROI. I also established global benchmarks for tracking preference, customer loyalty and brand attributes.
I brand myself as a metrics driven strategist, implementer and results producer, with outstanding leadership skills, and I have a reputation to drive effective team behavior, and to quickly build credibility with peers, executives, customers, and sales.
In my career in the high tech electronics industry I have held various marketing management positions in Europe and USA and managed teams / strategies in all regions, including China and Japan. My full profile can be found at www.linkedin.com/in/mrtab.
PROFESSIONAL PROFILE
Global Marketing Thought Leader. Progressive career path in leading successful marketing projects for international organizations. Accumulated proven expertise in online and offline marketing strategies.
Results-Focused Relationship Manager. Proactively establishes key relationships and conducts comprehensive customer research to create innovative, fact based and targeted product launches and marketing campaigns.
Business Performance Challenger. Critical thinker with an emphasis on process streamlining and performance improvement. Strong record of achieving and exceeding targeted results.
CORE COMPETIENCIES
Strategic Marketing • Positioning & Messaging • Marketing Process & Organization • Marketing Communications • Brand Management • On-line and Print Advertising • Tradeshows • Direct / Email Marketing • Web Analytics • Customer Content Strategy • Sales Enablement • Project Management • Web Marketing • Search Engine Marketing • Social Media • Customer Research • Marketing ROI • Cross-Functional Team Leadership • Verbal & Written Communications