thefunnel

There are lots of words in marketing.  Strategy, objectives, vision, goals etc. , but what is really required for marketing to be successful? One of my managers, a few years back explained this by saying, “there are five key questions, to which you always need to have the answer,  and if you do, it will help you to be successful  marketer”. These five questions, permanently stuck into my mind are:

• Do you know the size of the market, customer segments, customer buying cycles and the your current position in the market?
• Do you have clear priorities?
• Does your plans align with, and reflect the goals of the sales organization?
• Are there clear measures of success and failure?
• Do you have a vision of the most outstanding growth opportunity?